Mingle Wine

The challenge was to create a new label design for Mingle wine that resonated with a young adult audience and to create a campaign that would promote these new labels.

The Mingle campaign is to position the brand as the go-to wine choice for young adults (18-30) who enjoy socialising and seek affordable yet quality wine. The campaign aims to increase brand awareness and engagement while promoting the message: “Every pour is an opportunity to connect.” Mingle is to be seen as the wine that enhances social gatherings and creates memorable moments with friends and family.

The Mingle concept revolves around creating and celebrating connections through wine. It emphasises that every moment with Mingle wine is an opportunity to bond with friends and family, making it the perfect companion for social events. The campaign taps into the desire for affordable, quality wine that enhances fun, social, and spontaneous moments.